No argument beats a pointing pipe - Lakor Aarhus

(English Below)

”Folk der peger med pibe har altid ret” – Har du fornyeligt gået rundt i Latinerkvarteret og mødt mænd med store skæg, saltvand i håret fra deres sidste surf-session, iført en trøje med maritimt-print, og måske en lakridspibe dinglende i mundvigen og en special-øl i hånden? Bare rolig – det er bare en ”Shipster” og de er ikke farlige! – tværtimod…

I Graven finder du Lakor – en lille mande-hule, hvor interiøret glimter af Cold Hawaiis surferstemning, Skagensmalere, Udkants Danmark, urban street- og graffiti-kultur, lakridspiber og en god portion kreativitet, humor og fantasi (OBS – piger er også velkomne!). Tøjet og billederne i butikken prydes af Lakors stifter Lasse Kornums finurlige tegninger.

lakorcrew

Den karakteristiske Skipper Pibe går igen i mange af motiverne, samt maritime karakterer, såvel som (ofte påklædte) dyr. Du kan også finde selveste Bill Murray, Nåsåren Benny, og endda youtube sensationerne Murmeldyrene Alan og Steve blandt mærkets designs. Herudover er hylderne spækket med nautiske genstande og andre kuriositeter – fx udstoppede dyr, og så har en vaske ægte hæklet måge også fundet vej derind.

Da vi træder indenfor i butikken en solrig forårs-formiddag bliver vi taget varmt imod af Rasmus Kjær Matthiessen og Magnus Jeppe Jensen -  to af firmaets i alt 5 medejere. Vi bliver budt velkommen, får (til undertegnedes store begejstring) stukket lakridspiber i hånden, og der er brede smil over hele linjen – stemningen er god i Gravens Soulwear-gesjæft. Det er tydeligt at de har travlt. De skal samme dag lancere deres nye sommerkollektion, samt en midlertidig kunstudstilling - begge lavet i samarbejde med den Københavnske Graffitikunstner Lints. Udstillingen foregår nede i kælderen, der til daglig fungerer som kontor, samt Lasse Kornums arbejdsplads. Han sidder dernede og fortæller begejstret om projektet: ”Vi laver sådan samarbejder en gang om året. Det er jo fedt at blive inspireret af andre kunstnere, og så er det jo også sjovt for mig, at jeg kan tillade mig at lege lidt udover vores koncept.”

Som kunde bliver man meget hurtigt smittet med den passion, entusiasme, og ikke mindst venlighed, som Lasse, Rasmus og Jeppe lægger for dagen - Lakor virker som en butik med vind i sejlene (pun-inteded). Det er ikke bare i dag de har travlt – firmaet har mange samarbejder, de engagerer sig bl.a. i lokale begivenheder i Århus, i surf-events i Cold Hawaii, deres mærke sælges i andre butikker i både Danmark og Tyskland, og så åbner de d. 31. marts til 8. april en pop-up shop i Teglgårdsstræde i København.

Alt dette går dog ikke ud over servicen når man træder ind i Lakor – trods travlheden er der nemlig ro på, og massere af tid til hyggesnak og story-telling. ”Det er super vigtigt for os, at vi har kunden i centrum,” fortæller Rasmus ”det var faktisk derfor vi valgte at placere os i Latinerkvarteret, fremfor en mere prominent placering. Vi kan rigtig godt lide den afslappede stemningen i kvarteret, og så er der færre mennesker, og derfor har vi mere tid til den enkelte, når de kommer indenfor. Der er jo en historie bag alle vores designs, og det er vigtigt, at vi har tid til at fortælle de historier – det er jo netop dét der gør vores produkter til noget særligt.” 

Så hvis du mangler noget fedt at hænge på væggene eller på dig selv, så skal du slå et smut forbi butikken. Det er naturligvis også muligt at købe de fede designs på nettet, men jeg vil nu alligevel anbefale, at man får den ægte, inspirerende og helt igennem hyggelige Lakor-oplevelse med – den er bestemt besøget værd!

seagull2

Du finder Lakor her: Graven 25, 8000 Aarhus C, på lakor.dk, samt youtube, instagram og facebook.

(Artikel forfattet af: Emma Elisabeth Holtet, billeder af Juanjo Rodriguez – ”Juanjo Photography”. Vi besøgte butikken fredag d. 10. Marts 2017.) 

exhibition
monitor
clothes
shop
seagull
fishouttawater
overview

**English version**

“No argument beats a pointing pipe”. Have you recently walked around Aarhus’ Latin Quarter and wondered why you keep bumping into men with big beards, saltwater spray in their hair from their latest surf-session, dressed in shirts with maritime-prints and perhaps with a liquorish pipe dangling from the side of their mouth, clenching a special brew in their fist? Don’t panic – it’s just a “Shipster” and they’re not dangerous – in fact, quite the contrary…   

In Graven you can find Lakor – A small man-cave, where the content exudes a cool mix of references to Jutland’s surf-hub Cold Hawaii, the Iconic Danish “Skagen painters”, urban street and graffiti culture, liquorish pipes and a solid portion of humor, imagination and creativity (btw girls are also welcome!). The clothes and prints in the shop all display the brands founder Lasse Kornum’s inventive drawings. The characteristic sailor’s pipe features in many of the motives, as well as maritime figures and (often clothed) animals. You can even find the one and only Mr. Bill Murray, as well as Youtube-sensation the load-mouthed-marmot Alan and his ever-elusive counterpart Steve amongst their designs. Nautical objects and other eccentricities such as stuffed animals dominate the shop’s cozy interior and even a knitted seagull has found his way to Lakor.   

As we step inside on a sunny spring morning Rasmus Kjær Matthiessen and Magnus Jeppe Jensen - two of the business’ five owners welcome us. We are greeted with enthusiasm, smiles all round and (to my delight) complimentary liquorish pipes by the two entrepreneurs. The vibe is good in the shop and it’s clear that today is a busy day. It is the launch of their new summer collection and a temporary gallery exhibition, both created in collaboration with Copenhagen graffiti-artist Lints. The exhibition is in the shop’s basement, which ordinarily serves as the business’ office and Lasse Kornums studio. He greets us as we go downstairs, and enthusiastically tells us about the exhibition and collection. “We engage in this kind of collaboration once a year. It’s great to be inspired by working with other artists and it’s also fun for me, because it allows me to paint a bit outside the lines in terms of our concept.”    

Lasse, Rasmus and Jeppe’s passionate, enthusiastic and above-all super friendly demeanors are very infectious, and Lakor seems like a shop with wind in its sails (pun-intended). It’s not just today that they are busy – the company has many projects and collaborations, they’re involved in local Aarhus-activities, surfer-events in Cold Hawaii, the brand is sold in stores across Denmark and Germany and they are opening a pop-up shop in Teglgårdsstræde in Copenhagen from the 31st of March till the 8th of April.  

However all this does not affect the service-level as you step into Lakor – the atmosphere is, despite all that’s going on, calm and there is plenty of time for small-talk and story-telling. “It’s super important for us that the customer is always at the center of what we do,” explains Rasmus “in fact, this was the reason that we placed the shop in The Latin Quarter, rather than a more prominent position. We really love the relaxed atmosphere of the neighborhood and there are fewer people, which means we have more time for the individual customer. You see, there’s a story behind every single one of our designs, and it’s important that there’s time to tell that story.”

So, if you are looking for something cool and different to hang on your wall or on yourself, then you should definitely visit the store. You can also shop their designs online, but I would highly recommend that you treat yourself to the genuine, inspiring and all together warm and fun Lakor-experience – it’s well worth the visit!      

You can find Lakor here: Graven 25, 8000 Aarhus C, lakor.dk or on youtube, Instagram and facebook.

(Article written by: Emma Elisabeth Holtet and photos by Juanjo Rodriguez of “Juanjo Photography”. We visited the shop on Friday the 10th of March 2017.)